Atlassian
Made at Droga5
2022-2023
Atlassian’s powerful suite of collaboration tools make the impossible possible. Our campaign highlights three universally understood impossible problems & solves them, together.
Impossible Problem #1:
Holding onto your dreams forever.
Holding onto your dreams forever.
Introducing the
Dreamkeeper; a collaboration between Front End Developers, AI Engineers and Dream Scientists to turn fleeting dreams into everlasting works of art. The
immersive site uses AI to transform any dream into a shareable, animated
visualizations users can hold onto forever.
Some AI generated dream artwork too beautiful not to share.
Impossible Problem #2:
Getting a catchy song out of your head.
Getting a catchy song out of your head.
Introducing the Earworm Eraser; a collaboration from Music Psychologists, Audio Engineers and Artists to create a track and music video scientifically engineered as a remedy for earworms.
Introducing the Giving Trees; a collaboration between Stripe, The Battery in NYC and nature lovers to turn trees into tapable donation banks for The Battery and Sierra Club. The installation features an embedded Stripe reader so park goers are able to donate to the upkeep of trees and greenspaces with a simple tap of their phone.
