Atlassian


Made at Droga5
2022-2023




Atlassian’s powerful suite of collaboration tools make the impossible possible. Our campaign highlights three universally understood impossible problems & solves them, together.


Impossible Problem #1:
Holding onto your dreams forever. 
Introducing the Dreamkeeper; a collaboration between Front End Developers, AI Engineers and Dream Scientists to turn fleeting dreams into everlasting works of art. The immersive site uses AI to transform any dream into a shareable, animated visualizations users can hold onto forever.



Some AI generated dream artwork too beautiful not to share.


Impossible Problem #2:
Getting a catchy song out of your head

Introducing the Earworm Eraser; a collaboration from Music Psychologists, Audio Engineers and Artists to create a track and music video scientifically engineered as a remedy for earworms.






Impossible Problem #3:
Making money grow on trees.
Website

Introducing the Giving Trees; a collaboration between Stripe, The Battery in NYC and nature lovers to turn trees into tapable donation banks for The Battery and Sierra Club. The installation features an embedded Stripe reader so park goers are able to donate to the upkeep of trees and greenspaces with a simple tap of their phone.







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Droga5


Role: Art Director 
Executive Creative Directors: Chris Colliton and Kevin Weir
Senior Creatives: Maria Kouninska and Jenny Yoon
Copywriter: Courtney Tibbetts 
The Dreamkeeper Producers: Ian Graetzer and Justin Durazzo
The Earworm Eraser Producer: Dakota Brockman
The Giving Tree Producer: Cameron Priestley



Production


Website Design: Active Theory
AI Research/Development: Addition/Stable Diffusion
Dream Scientist: Dr. Deirdre Barrett
Animator/Illustrator: Laura Jayne Hodkin
3D Illustrator: Harry Bhalerao
Sound Design: Squeak E. Clean
Music Psychologist: Dr. Kelly Jakubowski
Fabrication: Whatever
The Tree/Location: The Battery NYC

Little Black Book
The Drum
IFL Science

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