Huggies Out of Home


Huggies created a new suite of products designed with baby’s sensitive skin in mind. We created a skin-forward photo library and campaign to launch them.

Made at Droga5
2024




We worked with photographer, Lisa Sorgini to build our library of skin-focused imagery.



Then, developed an outdoor campaign to announce the product across the country.


Behind the scenes.


Droga5


Role: Art Director
Creative Directors: Ted Meyer and Bastien Grisolet
Copywriter: Courtney Tibbetts
Design: Anna Céline Kårling Khan, Dan Pulito, and Viktoria Burak
Agency Producers: Dagmar Wong, Alyssa Dolman and Emmanuel Perez


Production

Photographer: Lisa Sorgini