Huggies Out of Home
Made at Droga5
2024
Huggies created a new suite of products designed with baby’s sensitive skin in mind. We created a skin-forward photo library and campaign to launch them.
We worked with photographer, Lisa Sorgini to build our library of skin-focused imagery.
Then, developed an outdoor and print campaign to announce the product across the country.
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Behind the scenes.
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Behind the scenes.
Droga5
Creative Directors: Ted Meyer and Bastien Grisolet
Creative Team: Courtney Tibbetts and Sara Smokrovich
Design: Anna Céline Kårling Khan, Dan Pulito, and Viktoria Burak
Agency Producers: Dagmar Wong, Alyssa Dolman and Emmanuel Perez