Huggies Out of Home
Huggies created a new suite of products designed with baby’s sensitive skin in mind. We created a skin-forward photo library and campaign to launch them.
Made at Droga5
2024















Then, developed an outdoor and print campaign to announce the product across the country.
Behind the scenes.





Behind the scenes.





Droga5
Creative Directors: Ted Meyer and Bastien Grisolet
Creative Team: Courtney Tibbetts and Sara Smokrovich
Design: Anna Céline Kårling Khan, Dan Pulito, and Viktoria Burak
Agency Producers: Dagmar Wong, Alyssa Dolman and Emmanuel Perez