Huggies Out of Home
Made at Droga5
2024
Huggies created a new suite of products designed with baby’s sensitive skin in mind. We created a skin-forward photo library and campaign to launch them.
![](https://freight.cargo.site/t/original/i/842d909fb0372ae8d3c5c17b314de21ee71e56724473dde5c9f1785315fa877e/Mockup.png)
![](https://freight.cargo.site/t/original/i/f2049262335002882b173dffe71a917d88c7c33aa30c1e7642d0958d49f08007/Huggies-OOH-3.gif)
![](https://freight.cargo.site/t/original/i/469baddb039a403f820e045250bded3e2721b41a39c70cba408626ef25a0988b/Huggies_LAWallscape.jpg)
![](https://freight.cargo.site/t/original/i/b0d123488a94b38681dcda5718b2bab29196f11acf00226c4b4e29234099fda4/2180_Huggies_Complete_LR-9-1.jpg)
We worked with photographer, Lisa Sorgini to build our library of skin-focused imagery.
![](https://freight.cargo.site/t/original/i/8eac07945b4cdba9d65dc5f487d4d75b57a4109b7b10b626f897eeee09c1b232/108402603_Huggies_SKE_Lambert_235.png)
![](https://freight.cargo.site/t/original/i/1edc6d5b0bc06e6f4a734264405ec1ef7f94f5f4f8eeaec90d361b6083f2f4a6/108402603_Huggies_SKE_Nailati_-69-2.png)
![](https://freight.cargo.site/t/original/i/89e45065db70b8c4e5131121520ff91d52d4bd086db00029ad171b2d45ab4190/108402603_Huggies_SKE_SORENSEN-ARTHUR_0095.jpg)
![](https://freight.cargo.site/t/original/i/e6c37a32b4b8b9524f6bc6d5aa2ee41bd00b071b4c3f98fff983d2a61db5736b/108402603_Huggies_SKE_Lambert_B_112.jpg)
![](https://freight.cargo.site/t/original/i/7fd2a6c859e8dc297d2f84a4602f05adbce1bbc4a48f2ba3d1d280e1acf299c9/baby.png)
![](https://freight.cargo.site/t/original/i/7cd74af600c600d6168f1cedf5133134dd92f719eb964431c443edd57a9faf1e/commissioned---Lisa-Sorgini124.jpg)
![](https://freight.cargo.site/t/original/i/f6e285160bec62efaba8a209ff4948d2ed2200698d9ca348d89bca5a99ebd718/108402603_Huggies_SKE_Saik_026.jpeg)
![](https://freight.cargo.site/t/original/i/b37a6944d27c030324f606d0cb199fca1631faccdca9c4627ca4242c5e11e8bc/IMG03.png)
![](https://freight.cargo.site/t/original/i/15fda9eaded5a2e2df685c4b4e6b780ff0bcc0b446f64913b9ead7d6e86f4a0f/108402603_Huggies_SKE_Saik_153.jpg)
![](https://freight.cargo.site/t/original/i/0942ccf84e1666b30e2e6c6e7f5f4175ac1b6a27cc2b0a435a97503f05e47139/108402603_Huggies_SKE_SORENSEN-ARTHUR_0604.jpg)
![](https://freight.cargo.site/t/original/i/39855fcad33efb3277aa170d58ffeb602e75a32ac494e854c15f60d39072c775/108402603_Huggies_SKE_Lambert_B_057-1.jpg)
![](https://freight.cargo.site/t/original/i/d3bc1de3708348aa5609376c38c73b1b38c4fb78aef9d9dba8f13f0c51a70de2/Screenshot-2024-07-22-at-5.49.14PM.png)
Then, developed an outdoor and print campaign to announce the product across the country.
![](https://freight.cargo.site/t/original/i/0711d04239d1b7791b544938573c31d2d6beee2743e1405d625c9a9380f2b0d5/Image.png)
![](https://freight.cargo.site/t/original/i/447c32be08197dae34c883d9778d12b5644b0cf652a1a28097f44d7f99b4d7dc/People.png)
![](https://freight.cargo.site/t/original/i/4aacf7c6d793462d2bc5f205380e36d642b6fbcfa8e3bc38740c8a7fc7de7ce9/2180_Huggies_Complete_LR-18.jpeg)
![](https://freight.cargo.site/t/original/i/7fd54f4429d28b2c96100cd6ce1638608b1a89dd5ed6f4f85a6a3ef3f30a5db6/2180_Huggies_Complete_LR-27.jpg)
![](https://freight.cargo.site/t/original/i/5afce8ffa4b005adf6520407bb47e871af1d54b37467b996f35642e7c5d2df88/2180_Huggies_Complete_LR-2-1.jpg)
![](https://freight.cargo.site/t/original/i/54482274f716351ff8021dfb703fc9ab7a00b5c844b09cce06c94baaedf660b2/2180_Huggies_Progress_LR-7.jpg)
![](https://freight.cargo.site/t/original/i/fe8fd62144be4d768b7b55b5748fb2036c798d8e9bd7941c94f85dfa4a2eb22a/2180_Huggies_Progress_LR-26-1.jpg)
![](https://freight.cargo.site/t/original/i/ea45a0c2994d9911756a996bfa905148d890fb06ac7eb99317ec9dc368fb3728/2180_Huggies_Progress_LR-19.jpeg)
![](https://freight.cargo.site/t/original/i/3d4f665ef12cbc4c696e29b594335ab1fae0dd354a6189620537c2a76ee68f19/2180_Huggies_Progress_LR-1.jpeg)
![](https://freight.cargo.site/t/original/i/f6bbd60ee6124b6e7da97f14a2f032d62d2b7db2ecaf99791f1f7f144869905d/2180_Huggies_Progress_LR-18.jpeg)
Creative Directors: Ted Meyer and Bastien Grisolet
Creative Team: Courtney Tibbetts and Sara Smokrovich
Design: Anna Céline Kårling Khan, Dan Pulito, and Viktoria Burak
Production: Dagmar Wong, Alyssa Dolman and Emmanuel Perez
Photographer: Lisa Sorgini
Creative Team: Courtney Tibbetts and Sara Smokrovich
Design: Anna Céline Kårling Khan, Dan Pulito, and Viktoria Burak
Production: Dagmar Wong, Alyssa Dolman and Emmanuel Perez
Photographer: Lisa Sorgini