Huggies Out of Home 

Made at Droga5
2024

Huggies created a new suite of products designed with baby’s sensitive skin in mind. We created a skin-forward photo library and out-of-home campaign to launch them.



We worked with photographer, Lisa Sorgini to build our library of skin-focused imagery.


Then, launched a skin-forward OOH campaign to announce the product across the country. 


Behind the scenes.


Creative Directors: Ted Meyer and Bastien Grisolet 
Creative Team: Courtney Tibbetts and Sara Smokrovich
Design: Anna Céline Kårling Khan, Dan Pulito, and Viktoria Burak
Production: Dagmar Wong, Alyssa Dolman and Emmanuel Perez
Photographer: Lisa Sorgini