Huggies Skin Essentials


Made at Droga5
2024




Huggies created a new line of products designed to change the lives of baby butts everywhere. We adapted a classic tune to sing about it.


Droga5


Creative Directors: Ted Meyer and Bastien Grisolet
Creative Team: Courtney Tibbetts and Sara Smokrovich
Design:
Anna Céline Kårling Khan, Dan Pulito, and Viktoria Burak
Agency Producers:
Volney Guzman and Madeline Wilkinson 


Little Black Book
Muse by Clios

Production


Editors: Ethan Mitchell and Beau Dickson
Director: Max Weiland

Color: Mickey Pehanich
Music: Milk and Honey